As your Subaru dealer near North Reading, MA, we're happy to help our customers with all their automotive needs, from finding your next Subaru to servicing it for years to come.

If you're ready to get started finding your next ride, browse our inventory easily right here on our website. Read on to find out a bit more about the area and how our team at Ira Subaru serves this town every day.

Why Shop With Ira Subaru?

At our North Reading Subaru dealer, we know residents have unique lifestyles that require specific vehicles to go along with them. No matter what you need for your daily driving life, we've got it for you. You can check out hundreds of models in our online Subaru inventory and see the many different options we have for you.

Our new inventory is home to many popular Subaru options, such as the:

  • Subaru Crosstrek
  • Subaru Impreza
  • Subaru Forester
  • Subaru Outback
  • Subaru Ascent

If you're looking for a smaller vehicle for your weekend excursions or common commutes, you can check out our selection of the Subaru Legacy. If you prefer a sportier ride, contact us to learn more about the Subaru WRX and the Subaru BRZ.

Shopping for Your Next Used or Certified Pre-Owned Car Online

Looking for an affordable vehicle? Check out our extended selection of used and certified pre-owned (CPO) options! We have many makes and models on our lot that you can check out in person. However, if you'd prefer to shop from home, you can browse our pre-owned inventories online!

Each of our vehicle listings provides photos and general specs. Plus, if you're looking into a pre-owned Subaru, you can check out our detailed car reviews to learn more about your top contender. We have Subaru comparisons available as well to help you knock out the vehicle competition.

Once you've found a vehicle that piques your interest, you can schedule a test drive with us! One of our friendly staff members will be happy to show you around the car and go over its features. You'll then get to take it for a spin to see if it's right for you.

AcceleRide®: Taking Your Shopping Experience to New Heights

Have you always wanted to purchase a vehicle without leaving your home? With our AcceleRide® program, your dream becomes reality! This 100-percent at-home shopping experience lets you pick out your next Subaru and finance it without coming to our Subaru dealer.

How does it work? Let's explore the six steps it takes to get you behind the wheel of your desired Subaru:

  1. Choose a Subaru - You can pick a model from our inventory or build your own to make sure you're getting your dream vehicle.
  2. Unlock Pricing - Once you've chosen a vehicle, you'll unlock our upfront pricing. You'll be able to explore your lease or purchase options.
  3. Trade In - If you want to sell us your car, this step will help us value your vehicle so we can take that total off your final deal.
  4. Credit & Docs - This step requires you to complete a secure credit application and upload documents (insurance card and license) to prove your purchase eligibility.
  5. Review - It's time to electronically sign your final deal sheet. Read it thoroughly to make sure everything looks correct.
  6. Delivery -The car is yours! All you have to do is schedule delivery to your doorstep or to our dealership.

As you use our AcceleRide® program, you won't be alone. We'll have our concierge team waiting in the ranks to help you when necessary.

Subaru Financing

Buying or leasing a vehicle has never been easier than with our expert finance team. We enjoy helping our customers get the lease or loan they feel most comfortable with while answering any questions along the way.

No matter what your credit history is like, we can help find a finance option that works with your budget. For instance, our longstanding relationships with banks and lenders in the area has allowed us to ensure you'll be in great hands when you're looking for the right loan for your unique lifestyle.

You can even get started online by checking out these online tools:

Feel free to reach out if you have any questions while accessing these tools!

Subaru Service Center

When you purchase a Subaru from us, you're looking at a lifetime of customer service commitment. We do this by providing an auto service center team on site, so you'll never have to look far for the highest-quality vehicle service.

Our experienced and knowledgeable auto technicians can take on your vehicle's maintenance issues-big or small-to get your car running like new. You'll be able to schedule any of these services:

  • Oil changes
  • Transmission repair
  • Brake repair
  • Inspections
  • Fluid top-offs and more!

Plus, you can schedule your next service anytime, anywhere with our online scheduling portal.

Welcome to Our Parts Department

Do you love to tinker on your vehicle at home? Are you interested in a few automotive customizations? If so, we'll have the part or accessory you need at our parts center!

We sell genuine Subaru OEM (original equipment manufacturer) parts-these are the same parts used on the assembly line when a Subaru is built. What does that mean for you? It means, you're receiving the most high-quality and durable part for your current ride.

If you're looking to enhance your vehicle with some accessories or make the cabin more dog-friendly, we've got you covered.

Taking Care of Our Customers Day in and Day Out

At our Subaru dealer, we're dedicated to your convenience. We know how important it is to feel comfortable when purchasing or leasing a new car. Here's what we offer to accommodate all our guests' needs:

  • Friendly staff
  • Customer lounge
  • Clean offices and bays
  • Online or in-person shopping

No matter if you prefer to shop remotely or in person, our team is ready to accommodate you to make your shopping experience as convenient as possible.

What We Love About Serving North Reading MA

If you're a lover of the outdoors, then you'll enjoy Eisenhaures Pond Park and Ipswich River Park. You can go on a hike and have a picnic afterward, or play a game of tennis while your kids run around the playground.

The town also has lots of restaurants to satisfy every palate. For barbecue, there's Horseshoe Grille. In the mood for Italian? Go to Kitty's Restaurant & Lounge. Or, if you're craving seafood, visit Lobster Claw.

No matter which location you want to visit, you'll need a dependable vehicle to get there. Luckily, it's just a short trip to our Subaru dealership near North Reading to find a great new or used vehicle.

Visit Our Subaru Dealer near North Reading!

If you're in the North Reading, Massachusetts, area, and in the market for a new Subaru, schedule a test drive at Ira Subaru today! We'll get you set up in your preferred Subaru model, and you can see for yourself what makes a Subaru different from the rest.

We look forward to meeting you!

Make an Inquiry

Ira Subaru

97A Andover Street
Directions Danvers, MA 01923

  • Sales: (978) 739-8850
  • Service: (978) 739-8850
  • Main : (978) 739-8855


  • Monday 9:00am-8:00pm
  • Tuesday 9:00am-8:00pm
  • Wednesday 9:00am-8:00pm
  • Thursday 9:00am-8:00pm
  • Friday 9:00am-6:00pm
  • Saturday 9:00am-6:00pm
  • Sunday 11:00am-5:00pm