When you start looking for your next vehicle, you have plenty of options. Whether you're a savvy business person looking for a sleek sedan for the commute or a super parent who needs a bigger SUV to get the kids to soccer tournaments, you have your pick of the biggest brands on the market.

The team here at Ira Subaru is here to help you narrow down your choices when it comes to which brand will be the best fit for you. We're put together this quick Subaru vs. Toyota comparison, so all our friends in the Wakefield, Reading, and Danvers, MA, areas can pick the best brand for them.

Continue reading to learn more before browsing our Subaru inventory.

Subaru vs Toyota: Battle of Brand Loyalty

Brand loyalty in the automotive industry is defined as the likelihood of a consumer to buy the same brand more than once. Now, you don't buy a car as often as you would, say, household appliances. So, if you're likely to buy a brand more than once, it really shows the quality of the brand.

According to J. D. Power, Toyota ranks second in brand loyalty, with consumers choosing to buy a Toyota a second time 61.1% of the time. However, according to the same study, Subaru ranks first, with consumers buying another Subaru 61.8% of the time.

In addition, according to the American Consumer Satisfaction Index, Subaru is rated:

  • Number one in quality
  • Number one in dependability
  • Number one in vehicle safety among mass-market vehicles

Subaru vs Toyota: Awards

Now, awards aren't the be-all and end-all of what makes a car brand good-but they certainly help. When it comes to these two brands, Toyota starts strong, with the Kelley Blue Book® 2019 Best Resale Value Award. This means that Toyota vehicles ranked at the top for maintaining their value across sales.

On the other hand, Subaru is a 4-time winner of the Kelley Blue Book® Best Overall Brand award. This means that Subaru has impressed 12,000 in-market new-vehicle shoppers by creating awareness and excitement about their product lines.

They've also won the Kelley Blue Book® Best Performance Brand award in the following years:

  • 2015
  • 2016   
  • 2017
  • 2020
  • 2021

Subaru vs Toyota: Safety

Loyalty is great and awards are shiny; however, nothing can compare to safety. When it comes to our Toyota vs. Subaru battle for safety supremacy, Toyota starts off strong. According to the Insurance Institute for Highway Safety (IIHS), six of Toyota's overall 36 models have achieved a 2021 TOP SAFETY PICK award and three of their models have achieved a 2021 TOP SAFETY PICK+ award.

On Subaru's side of things, three of their 44 models have earned an IIHS 2021 TOP SAFETY PICK award and the following have earned a 2021 TOP SAFETY PICK+ award:

  • Crosstrek Hybrid
  • Legacy 
  • Outback
  • Forester
  • Ascent

In addition, all 2021 Subaru models with EyeSight® Driver Assist Technology have received the highest possible rating for front crash prevention from the IIHS.

Subaru vs Toyota: Come and Take a Test Drive

Both brands have powerful statistics behind them-but Subaru has a definitive edge. When you're ready to explore your model options, visit our team at Ira Subaru. If you're in the Wakefield, Reading, and Danvers, Massachusetts, areas, come see us!

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Ira Subaru

97A Andover Street
Directions Danvers, MA 01923

  • Sales: (978) 739-8850
  • Service: (978) 739-8850
  • Main : (978) 739-8855


  • Monday 9:00am-8:00pm
  • Tuesday 9:00am-8:00pm
  • Wednesday 9:00am-8:00pm
  • Thursday 9:00am-8:00pm
  • Friday 9:00am-6:00pm
  • Saturday 9:00am-6:00pm
  • Sunday 11:00am-5:00pm