The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Ira Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We are absolutely thrilled to be working along side Subaru in the Love promise adventures.
ASPCA
Bridge2Tomorrow.org
Habitat for Humanity
Love Promise Stories from Ira Subaru
Subaru and Ira Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
IRA SUBARU OF DANVERS MAKES $40,000 DONATION TO ESSEX COUNTY HABITAT FOR HUMANITY - Manny F
DANVERS, Mass., (June 18, 2025) – Ira Subaru, located on Andover St. in Danvers, presented a check totaling $41,038 to the Essex County Habitat for Humanity on June 18. Additionally, Ira Subaru employees rolled up their sleeves by volunteering their time to help build a home for a well-deserving family selected by Habitat for Humanity. Habitat for Humanity is a nonprofit organization driven by the vision that everyone needs a decent place to live. It helps families achieve the strength, stability, and self-reliance needed to build better lives for themselves. The check presentation, along with the volunteer home-building event took place: 9 a.m., Wed., June 18, 2025 436 Ashbury St. Hamilton, MA Management from Ira Subaru and Subaru of New England were on hand for the check presentation. “Habitat for Humanity does a phenomenal job of helping families get a leg up on owning their own place to live, and we’re proud to support such a worthwhile organization, not only financially but also with our employees’ volunteering their time to help construct the home,” said Roscoe Robinson, General Manager of Ira Subaru. “Supporting local communities is part of our DNA, and our donation represents Ira Subaru's legacy of positive change that will benefit future generations.” Ira Subaru has a long history of supporting local communities through its philanthropic activities, and this donation to Habitat for Humanity is yet another example of that decades-long commitment to improving lives in Essex County and beyond. About Essex County Habitat for Humanity Essex County Habitat for Humanity is the local affiliate of Habitat for Humanity International, the largest nonprofit homebuilder in the world. Essex County Habitat builds and repairs decent, safe, and affordable homes in partnership with the families who need them. Each partner family works at least 240 sweat equity hours alongside volunteers to build their home and then carries an affordable 30-year mortgage. Since it was established in 1985, the affiliate has delivered on their mission for over 190 families in Essex County. To help fund their work, Essex County Habitat operates a ReStore, located in Lawrence, where they sell quality new and previously owned furniture, appliances, building materials, and home goods at greatly reduced prices. To donate, volunteer, or learn more, please visit EssexCountyHabitat.org.
THANK YOU FROM LLS, IRA SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients across the country. On June 20th, Ira Subaru personally delivered these items to Mass General Cancer Center in Danvers. These blankets, patient care kits, and messages of hope provide warmth and comfort to cancer patients during treatment. This year, Ira Subaru also opted to support the LLS Urgent Need Program, which will provide blood cancer patients financial relief to help offset non-medical costs associated with treatment, such as transportation, food, housing, utilities, etc. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for supporting LLS’s mission to create a world without blood cancer and improve the quality of life for patients and their families.
Driving Hope: Ira Subaru Delivers Comfort to Cancer Patients - Roscoe R
Ira Subaru has once again shown its deep commitment to the community by partnering with The Leukemia & Lymphoma Society (LLS) to bring comfort and care to those battling cancer. As part of the Subaru Loves to Care initiative, Ira Subaru delivered 80 cozy blankets and 10 thoughtful patient care kits to the Mass General Cancer Center in Danvers. Each blanket and care kit came with a handwritten message of hope from Ira Subaru's customers and staff—a powerful reminder that no one faces cancer alone. In addition to these heartfelt gifts, Ira Subaru generously donated $5,000 to the LLS Urgent Need Pediatric and Young Adult Program. This contribution will directly support 10 families, providing up to $500 each for essential non-medical expenses such as transportation, car repairs, insurance, groceries, and childcare. The staff at Mass General Cancer Center Danvers proudly joined Ira Subaru in this meaningful effort to spread hope, love, and warmth throughout the local community and beyond. Ira Subaru is honored to continue its partnership with LLS and remains dedicated to supporting its mission: to cure blood cancers and improve the quality of life for patients and their families.
Ira Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Danvers, this is a harsh reality. Helping others strengthens communities, which is why Ira Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Ira Subaru have helped nearly 900,000 children and adults in urgent need. On 02/10/2025, Ira Subaru donated 300 coats to Massachusetts Coalition for the Homeless. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Arbor Day - Brand Loyalty - Subaru Loves the Earth - Philip S
I am a loyal IRA Subaru customer for 20 years. I recently participated in IRA's celebration of Arbor Day and picked up my tree from the Danvers dealership to plant in my backyard. IRA has done a great job of embodying the Subaru brand image that supports everything from an active lifestyle to supporting the community. Everyone from the sales managers to the sales staff are a pleasure to work with and take the pressure off of purchasing and owning my Subarus. The Subaru love promise campaign is a great example of the caring culture of the IRA dealership and one that I truly appreciate and support. It is a consistent reminder that Subaru sales is more than a transaction and the dealership puts a premium on its customers and giving back to the community. Thanks IRA!
Celebrating Shelter Animals at IRA Subaru - Manny F
Subaru Loves Pets Month On October 19, IRA Subaru proudly partnered with Cape Ann Animal Aid—a dedicated no-kill shelter—to celebrate Subaru Loves Pets Month. Over the past 23 years, Cape Ann Animal Aid has successfully paired more than 1,300 dogs with loving families, and we were thrilled to support their mission of finding forever homes for adoptable pets. Event Highlights: 🐾 Grants for Shelter Animals: Through funding administered by the ASPCA, IRA Subaru is helping improve the lives of shelter animals. 🐾 Adoption Success: Cape Ann Animal Aid staff brought adorable adoptable pets to our store, where they met their forever families. Three Labrador puppies and a singleton found their new homes with a joyful Subaru family! 🐾 Pet Care Kit Donations: To support new pet owners, IRA Subaru donated pet care kits to families who adopted pets during the event. This meaningful collaboration underscores our commitment to making a difference in the lives of animals and their families. Thank you to Cape Ann Animal Aid, its incredible staff, and the families who opened their hearts to these amazing pets!
EMBRACING OUR FUTURE - MANNY F
Making a Difference Through Subaru Love Learning At IRA Subaru, we believe in giving back to our community, especially when it comes to education. This year, during Subaru Love Learning initiative, our team had the privilege of visiting Center Elementary School for the 6th consecutive year. We delivered much-needed school supplies and spent quality time reading with the students, fostering a love for learning and supporting their academic journey. Seeing the smiles on their faces reminded us of the power of community and connection. Thank you to everyone who made this day possible. Together, we can create brighter futures, one story and one school supply at a time.
Ira Subaru of Danvers Spreads Hope, Love, and Warmth to Blood Cancer Patients! - Manny F
On June 24th Ira Subaru and The Leukemia & Lymphoma Society (LLS) had the pleasure of delivering blankets and arts & craft kits to Mass General Cancer Center at Danvers affiliated with Massachusetts General Brigham as part of Subaru Loves to Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Ira Subaru. This incredible act of generosity was warmly received by the Mass General Cancer Center staff who were thrilled to distribute these gifts to their patients. A huge thank you to Heidi Turner and her staff, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their family.
Celebrating $1.5M Raised to Make Wishes Come True - Peg W
Over the past 13 years, Make-A-Wish has been both honored and grateful to partner with our Subaru of New England Retailers as one of the four national charity partners of the Share the Love campaign. We are thrilled to share that following this year’s results, the combined support of our local Massachusetts and Rhode Island retailers has just surpassed $1.5 Million for Make-A-Wish Massachusetts and Rhode Island! It is proven that wishes can have a positive impact on the medical outcomes of children facing critical illnesses. A wish experience can improve a child’s quality of life and emotional well-being, while also strengthening families. A wish enables a child to imagine a future that is bright and provides motivation and hope when they need it most. The transformative impact of a wish cannot be overstated, and we depend on the generosity of partners like you to move closer to our vision of granting the wish of every eligible child in Massachusetts and Rhode Island. Your support benefits not only a local child and family, but their community as well, reminding every one of us that we are capable of uplifting one another. Thank you, Ira Subaru, for your compassionate partnership in bringing hope and joy to local kids with critical illnesses.
Ira Subaru supports and builds with Essex County Habitat for Humanity - Sally H
On Tuesday, May 7, leaders from Ira Subaru of Danvers and Subaru New England joined Essex County Habitat for Humanity at their construction site in Hamilton to present a check for $40,000. The donation is a combined contribution from Ira Subaru of Danvers, their amazing customers and Subaru of America as part of the Subaru Share the Love Event Initiative. Meegan O’Neil, Executive Director of Essex County Habitat for Humanity accepted the donation saying, “It will help us build 10 homes here [in Hamilton] and for that we are very grateful,” adding “I’m a proud Subaru driver myself and it is donations like this that make me even happier to be driving a Subaru.” After the presentation, 18 Subaru staff members donned hard hats and got to work helping to install deck stairs on one and sheathing on another of the homes being built in the development, which, when complete, will house 10 families in need of affordable housing. Working alongside the Subaru employees were two of the future Habitat homeowners, Yaddira and Deanna. Yaddira is a single mother of two and a marine veteran. Deanna recently also became a single mom of three children and works in the medical field. Two additional future homeowners have also been selected and are also single mothers. Lauren, works two jobs to support her family and Andrea, who is trying to survive on an entry level teacher salary. Families selected by lottery for Habitat homes invest their own time and labor into the homes as sweat equity, in addition to paying an affordable mortgage and receiving a first-time homeowner education. Having safe and affordable housing will provide a more stable future and contribute to these families’ strength and self-reliance.
