The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Ira Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We are absolutely thrilled to be working along side Subaru in the Love promise adventures.

 Subaru Love Promise Heart

Love Promise Stories from Ira Subaru

Subaru and Ira Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Ira Subaru & Bridge 2 Tomorrow  –  Roscoe R

This holiday season, Ira Subaru and their employees made many children happy by participating in the Bridge 2 Tomorrow/Toys For Tots Event. The truck load of toys, clothes, gift cards and more were delivered on Christmas Eve to many thankful children and their parents!

Ira Subaru & Northeast Animal Shelter  –  Roscoe R

Leslie Odom (wife of Jay Odom, GM Ira Subaru) and Roscoe Robinson (General Sales Manager, Ira Subaru) donated their time and a $1000 pledge to the Northeast Animal Shelter “Clear the Shelter Day” on August 17, 2019. The shelter along with its volunteer’s and partners assisted in providing homes for 37 homeless pets. The Northeast Animal Shelter, established in 1976, is one of New England’s largest non-profit, no-kill animal shelters. Since opening their doors, they have placed over 140,000 cats and dogs.

Ira Subaru Loves to Care  –  Laura W

On July 16th, the team at Ira Subaru delivered blankets and messages of hope and support to Boston Children's Hospital, in partnership with the Leukemia and Lymphoma Society as part of the Subaru Love Promise program. Thank you for providing love and warmth to childhood cancer patients during their treatment! The Leukemia & Lymphoma Society is grateful for all Ira Subaru does in the community.

Spreading Love and Warmth to Cancer Patients  –  Amy H

On July 7th, the team at Ira Subaru delivered blankets and craft kits to Boston Children's Hospital in partnership with the Leukemia and Lymphoma Society as part of the Subaru Love Promise program. Also included with the delivery were messages filled out by Ira's customers expressing hope and support for the patients. Thank you Ira Subaru for providing love and warmth to cancer patients during their treatment!